Nah! Publicis Sapient is a Digital Business Transformation (DBT) partner which helps organizations to get into a future-ready, digital-enabled state. In this Publicis Sapient Gurgaon feedback, I am discussing the nature of projects there.
Let us first understand how BPO is different from DBT partner:
One of my cousins is working in a BPO in Gurgaon for the last 2 years. He is working for Microsoft as a technical support specialist and handles all Windows-related queries in a highly secure environment. He is not handling any programming work but IT support work there. This is a BPO environment.
Digital business transformation partner means that you provide consultation, strategy, and execution services to the client to digitize their processes.
In layman language, let me explain how banks have digitally transformed their business operations from a fully paper system to a digital-enabled approach over the last 10 years.
When we enter banks, there is an electronic token system instead of lining up in queues. Earlier, heavier ledgers needed to be carefully maintained for record-keeping. However, websites, mobile apps and secure back-end operations customized for BFSI needs have become the norm. Customer-friendly interfaces have propped to make dealing with banks smoother and timesaving.
Similarly, Publicis Sapient helps clients to digitally transform their businesses. They have business analysts, consultants, strategists, data scientists, data engineers and programmers to handle end-to-end client requirements in a frictionless manner.
I hope I was clear in telling why Publicis Sapient is not a BPO. If you still have some doubts, please read Sapientrazorfish Gurgaon reviews to know what the business model was earlier and how they have evolved since then.
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